Long, long before KFC Original Recipe/Hot & Crispy Chicken and Jollibee Chickenjoy, there was Max’s Fried Chicken. This enduring brand has been part of the Pinoy consciousness for generations, many thanks to the superlative taste of its chicken. So much so that diehard loyalists would say fried chicken is Max’s and Max’s is fried chicken. This is well and good but as with any aging food establishment, it is wise to keep offering something new to appeal to the younger, more fickle diners while providing a welcome surprise to diners like us who’ve grown up eating at Max’s.
The Max’s strategy it seems is to come up with dishes to complement its famous fried chicken. Happyfoodies think it’s a swell idea as Max’s will always be about chicken first, other dishes second. We recently paid a visit to this old favorite and see what’s new on the menu that’s worth trying.
Ironwulf said: Our meal started with their new appetizer, the Gambas Con Aligue. It not only looks good but the aroma was enticing. The shrimp was real tender and the aligue sauce was so good I just had to wipe the plate clean with the piece of bread that came with it.
Lagal[og] said: Let me say this outright – the Crispy Tinapa (Smoked Fish) Dumpling was a winner. Biting into one, the rich, textured taste of tinapa fills up your taste buds. The batter was not at all oily and was fried to a wonderful crispiness. It’s great as a side dish but it’s also filling enough to be paired with garlic rice – yummy!
Ironwulf said: I love Tofu dishes so I really had to try their Sizzling Tofu. It was a plateful and the creamy and sizzling taste was seeping into each block of tofu making each real tasty.
Lagal[og] said: I’m not a big fish eater but I love the Pinaputok na Bangus Belly (Steamed Milkfish Belly). It comes wrapped in banana leaves which visually, makes it more enticing and imparts a delicate scent to the bangus belly that no aluminum foil will. There is just the right amount of onions, tomatoes and green mango bits to add different textures and flavors to the firm, fleshy fish which doesn’t taste fishy (malansa) at all.
Max Fresh Favorites are available at
all Max’s Restaurants nationwide.
For the branch nearest your location,
log on to www.maxchicken.com