It’s been more than three years since J.Co Donuts and Coffee came to the Philippine shores. I still remember the unbelievable long queue on the very few branches they had. We can’t blame those people as happyfoodies too raved about their not-too-sweet but delicious donuts. Lately, J.Co has a more relaxed atmosphere with more manageable lines that doesn’t seem to be in a state of panic to take home boxes. People can enjoy coffee, frappes and their donuts in an unhurried pace and actually share some quality chats with friends. Happyfoodies was just glad to find a window-side table with comfy chairs and get to try what’s new to add to their old-time favorites.
Before you know it, we’re deep into the Christmas holiday. It’s the time of the year when part of the tradition is the merry eating, often a cause for indulgence that will visibly manifest itself come January. It’s also the time to give and receive (food calories included in the merry swapping of presents) so it was really a pleasant surprise to get boxes of J. Co Donuts at the doorstep. Hmmm, gets us into thinking: is there really room for another donut brand in a sweetly saturated market? J.Co isn’t really a new brand, having been around in other Southeast Asian countries like Indonesia where it got started since 2005. Well, only with a taste test can tell so we made room for extra calories to give Happyfoodies readers our impressions.